Contacts for Print Materials

Please send materials and address questions concerning material extensions, inserts, material specifications and shipping to the Production Manager at:

Production Manager
e.Republic
100 Blue Ravine Road
Folsom, CA 95630-4703
production@erepublic.com
Phone: 916-932-1456       Fax: 916-932-1470

Stéphän Widmaïer - Production Director
e.Republic
100 Blue Ravine Road
Folsom, CA 95630-4703
swidm@erepublic.com
Phone: 916-932-1326       Fax: 916-932-1470

Contacts for Online Ad materials

Adam Fowler
Director of Ad Operations
916-932-1462

Anthony Yanez
Online Advertising Manager
916-932-1348

For online banner ads and newsletter ads, please Submit materials here.

The preferred Print file format supported by e.Republic Inc. is PDF/X1a. No application files such as QuarkXpress or InDesign documents will be accepted.

In original files, when saving the PDF/x-1a, adhere to the following:

  • All fonts and high-resolution images must be included (embedded) when the PDF/X1a file is saved
  • Only use Type 1 Postscript fonts & OpenType fonts - No TrueType fonts, no Multiple Master fonts and no font substitutions. (Convert fonts to outline when applicable)
  • Use stylized fonts - Do not apply style attributes to basic fonts
  • Images must be SWOP (CMYK or Grayscale only) TIFF or EPS between 200 and 400 dpi
  • Do not nest EPS file into other EPS files. Do not embed ICC profiles within images
  • All required image trapping must be included in the file(s). Text containing thin lines, serifs, or small lettering ideally should be kept to one color.
  • Right reading, portrait mode, 100% Size, no rotations
  • Include standard trim and bleed marks placed 1/4" outside trim (No marks in the "trim" area)
  • Total area density should not exceed SWOP 300% TAC

Please select the Print Specs tab above to find the relative ad specifications for our various publications.

CD/DVD + Hard Copy Proof

Preferred file format is PDF/X1-a (also acceptable is a hi-res PDF).

Please state which publication and issue your ad is for. Burn file onto a CD and send it along with a printed, hardcopy proof (SWOP recommended) to Production Managers attention at the address below:

Production Manager
e.Republic
100 Blue Ravine Road
Folsom, CA 95630-4703
production@erepublic.com
Phone: 916-932-1456
Fax: 916-932-1470

NOTE: Materials submitted will not be returned.

Please review our policy on receiving printed proofs for all advertising materials:

DIGITAL FILES ARRIVING WITHOUT HARDCOPY COLOR PROOFS WILL NOT BE PROCESSED WITHOUT A WAIVER.

We do require a printed, hardcopy proof for ad materials. Without it there is potential for incorrect printing of ads. eRepublic is not responsible for any unintended variations in the ad. Should you wish to decline to send a proof please send us a written waiver stating so.

  • PDF/X1a file saved on a CD-ROM - only one ad per CD
  • Hard Copy SWOP Standard proof which represents the final digital file

Sending by e-mail

Files can also be sent by email. Files should not be much larger than 20 MB for this method.
Should you wish to decline to send a proof please send us a written waiver stating so. Include waiver statement in the email.
Please state which publication and issue your ad is for.
In the case of large file sizes please provide a link to a filesharing site for us to download your ad from along with the name of the file.

Send to:
Attention: Production Manager
production@erepublic.com
Phone: 916-932-1456

Important Notes - Terms - Conditions

All sizes are given in inches. Diagrams indicate size only, not positioning. 1/2 Page, 1/3 Page and 1/4 Page ads may be combined on a single page.

Advertisers and advertising agencies assume liability for contents of all advertisements printed and any claims arriving therefrom against the Publisher.

All advertisements must be clearly identified with the trademark and/or signature of the advertiser. The word “advertisement” shall be printed prominently on advertisements that, in the opinion of the Publisher, might be confused with editorial pages.

Publisher reserves the right to reject any advertisement not considered suitable for publication.

Production Charges   Minimum production charge $140.00. Any additional production charges will be billed to the advertiser (or agency) at our studio rate of $140.00 per hour plus expenses.

Files Storage  All advertising materials will be automatically discarded one year after insertion.

 

Ads run on the E.REPUBLIC network of sites must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date. Ad creative must be submitted 5 business days prior to launch to enable thorough testing. Download ad specs here. Contact your Sales Representative for additional details. The following are some general guidlines:

  • All ad units must launch a new browser tab or window when clicked on
  • All expandable/floating ad units must have a clearly recognizable close button
  • All Rich Media ads must have an alternate GIF/JPG versions of creative
  • Audio must be user initiated with a clearly recognizable on/off button (Rich Media only)
  • Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)
  • E.REPUBLIC reserves the right to terminate any campaign upon our discretion
  • Lead Time: Five business days. See notes within the individual Ad Specifications below. All creative is subject to approval by E.REPUBLIC

We accept third party tags for ad units from the following vendors:

  • DoubleClick
  • DoubleVerify
  • Flashtalking
  • MediaMind
  • MediaPlex
  • PointRoll

Third party tags may be accepted by other vendors on a case-by-case basis. Contact Ad Ops to submit tags by non-listed providers for review.

Note: For ads served in-house (i.e. site-served), 1x1 impression pixels and click tags are accepted for tracking.

Flash files are no longer supported. If you wish to use animated creative, please submited animated GIF files or third party served rich media tags.

All Rich Media ads must be third party served. Your ad is considered Rich Media if one or more of these statements about the creative is true:

  • it requires multiple files to function
  • it requires that some files be politely loaded
  • it contains video
  • it expands
  • it requires counter or timer tracking
  • it has multiple click-throughs
  • it contains other special features (polling, send-to-a-friend, gallery, etc.)

Display Ad Options:

Static Display Ads are comprised of industry standard image (GIF, JPG, or PNG) files. Static display ads CANNOT contain video OR be expandable. If your creative has either of the afore mentioned features, it is considered a Rich Media Display Ad. Static Display Ads can either be hosted by our ad server or be third party served.

Static Display Ads:

Standard 728x90 Leaderboards can be standard image (GIF, JPG, or PNG) files. This ad CANNOT contain video OR be expandable. If your creative has either of the afore mentioned features, it is considered a Rich Media Display Ad.

File Types GIF, JPG, or PNG
Static Image (GIF/JPG/PNG) File Size Max 40 KB
Dimensions 728x90
Flash File Size Max FLASH NOT ACCEPTED
Animation Looping Max 3 times
Animation Duration Max 15 seconds
Alternate Text Max Characters 30
Allows 3rd Party Serving? Yes
Allows 3rd Party Tracking? Yes
Audio Permitted No

Placements of the 728x90 include the Top Leaderboard and Middle Leaderboard.

Top Leaderboard Ad Example:



Middle Leaderboard Ad Example:



Standard 300x250 Rectangles can be standard image (GIF, JPG, or PNG) files. This ad CANNOT contain video OR be expandable. If your creative has either of the afore mentioned features, it is considered a Rich Media Display Ad.

File Types GIF, JPG, or PNG
Static Image (GIF/JPG/PNG) File Size Max 40 KB
Dimensions 300x250
Flash File Size Max FLASH NOT ACCEPTED
Animation Looping Max 3 times
Animation Duration Max 15 seconds
Alternate Text Max Characters 30
Allows 3rd Party Serving? Yes
Allows 3rd Party Tracking? Yes
Audio Permitted No

Placements of the 300x250 include the Top Rectangle, Middle Rectangle and the Half-Size Interstitial.

Top Rectangle Ad Example:



Middle Rectangle Ad Example:



Half-Size Interstitial Ad Example:



File Types GIF, JPG, or PNG
Static Image (GIF/JPG/PNG) File Size Max 40 KB
Dimensions 640x480
Flash File Size Max FLASH NOT ACCEPTED
Animation Looping Max 3 times
Animation Duration Max 15 seconds
Alternate Text Max Characters 30
Allows 3rd Party Serving? Yes
Allows 3rd Party Tracking? Yes
Audio Permitted No

Full-Size Interstitial Ad Example:



File Types GIF, JPG, or PNG
Static Image (GIF/JPG/PNG) File Size Max 40 KB
Dimensions 300x600
Flash File Size Max FLASH NOT ACCEPTED
Animation Looping Max 3 times
Animation Duration Max 15 seconds
Alternate Text Max Characters 30
Allows 3rd Party Serving? Yes
Allows 3rd Party Tracking? Yes
Audio Permitted No

Half Page Ad Example:



Rich Media ads can include multiple levels of content in one placement: videos, games, tweets from an ad, etc.

If your creative is rich media, you must submit 3rd party tags.

It's worth noting here that many mobile devices do not support Flash-based rich media, and ads of this type will not display on our websites when viewed with such devices. This includes Apple iOS devices (e.g. iPad, iPhone, iPod Touch), which don’t allow Flash, and Android 2.2 devices (e.g. Droid, myTouch, etc.), which require users to download Flash to the device. Rich media ads created with HTML5 can achieve many of the same interactive, video-rich features possible with Flash-based rich media. Additionally, many desktop browsers no longer support Flash. As of mid 2016, we no longer accept Flash creative submissions.

Rich Media Display Ads:

The 728x90 Expandable banner provides a user-initiated panel to extend the ad beyond standard unit ad dimensions. The expanded panel allows extra space for users to interact with the advertiser's message without leaving the page. Panel will expand to 728x315 below the creative.

File Types GIF, JPG, or PNG
Static Image (GIF/JPG/PNG) File Size Max 40 KB
Dimensions 728x90 / 728x315
Flash File Size Max FLASH NOT ACCEPTED
Animation Looping Max 3 times
Animation Duration Max 15 seconds
Flash FPS Max 24
Alternate Text Max Characters 30
Allows 3rd Party Serving? REQUIRED
Allows 3rd Party Tracking? Yes
Audio Permitted Yes - User Initiated Only
Video Permitted Yes - User Initiated Only
Initial Load File Size Max 40k
Rich Media Polite File Size 100k
Close Button 'Close Ad' or 'X' button must display on top right corner of expanded panel

The 300x250 Expandable Rectangle provides a user-initiated panel to extend the ad beyond standard unit ad dimensions. The expanded panel allows extra space for users to interact with the advertiser's message without leaving the page. Panel will expand to 600x250 to the left of the creative.

File Types GIF, JPG, or PNG
Static Image (GIF/JPG/PNG) File Size Max 40 KB
Dimensions 300x250 / 600x250
Flash File Size Max FLASH NOT ACCEPTED
Animation Looping Max 3 times
Animation Duration Max 15 seconds
Flash FPS Max 24
Alternate Text Max Characters 30
Allows 3rd Party Serving? REQUIRED
Allows 3rd Party Tracking? Yes
Audio Permitted Yes - User Initiated Only
Video Permitted Yes - User Initiated Only
Initial Load File Size Max 40k
Rich Media Polite File Size 100k
Close Button 'Close Ad' or 'X' button must display on top right corner of expanded panel

The Filmstrip is a unique ad opportunity that allows the advertiser to have five different panels that can rotate within a single ad unit. This format allows the guest to interact with and explore in depth content not available with other formats.

File Types GIF, JPG, or PNG
Static Image (GIF/JPG/PNG) File Size Max 40 KB
Dimensions 300x600
Flash File Size Max FLASH NOT ACCEPTED
Animation Looping Max 3 times
Animation Duration Max 15 seconds
Flash FPS Max 24
Alternate Text Max Characters 30
Allows 3rd Party Serving? REQUIRED
Allows 3rd Party Tracking? Yes
Audio Permitted Yes - User Initiated Only
Video Permitted Yes - User Initiated Only
Initial Load File Size Max 60k
Rich Media Polite File Size 110k

The Billboard provides a large branded opportunity on the homepage, selected verticals or site wide. Its large size allows plenty of room to accommodate video and other interactive elements. The result is a high impact user experience.

 
File Types GIF, JPG, or PNG
Static Image (GIF/JPG/PNG) File Size Max 40 KB
Dimensions 970x250
Flash File Size Max FLASH NOT ACCEPTED
Animation Looping Max 3 times
Animation Duration Max 15 seconds
Flash FPS Max 24
Alternate Text Max Characters 30
Allows 3rd Party Serving? REQUIRED
Allows 3rd Party Tracking? Yes
Audio Permitted Yes - User Initiated Only
Video Permitted Yes - User Initiated Only
Initial Load File Size Max 60k
Rich Media Polite File Size 110k

Newsletter ads are comprised of industry standard static image files (GIF, JPG, PNG) and cannot contain Rich Media, JavaScript, iframes or GIF animation. These ads cannot be third party served, but 1x1 impression pixels and click tags are accepted for third party tracking.

Newsletter Ads:

File Types GIF, JPG
Static Image (GIF/JPG/PNG) File Size Max 40 KB
Dimensions 728x90
Alternate Text Max Characters 30
Allows 3rd Party Serving? No
Allows 3rd Party Tracking? Yes
File Types GIF, JPG
Static Image (GIF/JPG/PNG) File Size Max 40 KB
Dimensions 300x250
Alternate Text Max Characters 30
Allows 3rd Party Serving? No
Allows 3rd Party Tracking? Yes

Newsletter Example:



Content Syndication / Lead Generation Options:

Social Hub (Microsite)

A hyper-focused landing page for a campaign that provides deep content that is easy to consume - combining original e.Republic content, sponsored articles (created by e.Republic's Custom Media team in support of the campaign) and client assets. It also can include things such as a custom Twitter hub that captures how related topics are trending socially.

Social Hub packages include:

  • A graphic branding bar, giving a unique design style to the hub
  • 1-3 Twitter list streams
  • Hosted assets with registration (up to 30 assets hosted, recommend only 3 to 5 gated at one-time)
  • Sponsored articles placement
  • Curation of relevant editorial content
  • Dedicated project management and regular metrics reporting
  • Monthly enewsletter sponsorship (GovTech Today or Governing Daily)

Example: Smarter Government for IBM at www.governing.com/smarter

*Subject to constraints. Contact us for specifications.

Channel Sponsorship

Align your brand with one of our existing topic sections by contributing (or having us write) sponsored articles and branding the section with banners and modules (such as a Twitter feed or list of assets).

Channel Sponsorship packages include:

  • Banner roadblock of the channel (top & middle leaderboard, top & middle rectangle)
  • Module promoting featured assets (limit 5 - up to 2 gated)
  • Sponsor's Social widget module (Twitter or Facebook box)
  • Guarantee of 50 asset registrations per month
  • Dedicated project management and regular metrics reporting

Example: GovTech Computing for Pure Storage http://www.govtech.com/computing/ and
http://www.govtech.com/computing/How-Automating-Victim-Restitution-Helps-Agencies-Maximize-Revenue-Streams.html

*Subject to constraints. Contact us for specifications.

Generate up to 500 leads per quarter by syndicating your pdf or video asset on one of our sites.

Asset Hosting packages include:

  • 30 leads per quarter guaranteed
  • One asset (video must be third party hosted)
  • Listing in library on applicable website
  • Registration page (standard fields)
  • Regular promotion to our targeted audience
  • CPL pricing to fit any budget
  • Custom filters to fit most campaigns*
  • Up to 500 leads per quarter*

*Subject to constraints. See the asset hosting packages below for specifications.

Asset Hosting Packages:

Standard Asset Hosting package requires standard registration form with no "valid lead" filters or added form fields. See a sample Standard Asset Hosting here.

Standard registration form fields:

  • Email Address
  • First Name
  • Last Name
  • Job Title
  • Company/Agency
  • Address 1
  • Address 2 (if applicable)
  • City
  • State or Province
  • Zip or Postal Code
  • Country
  • Business Phone
  • Sector (Public or Private)

All Asset Hosting campaigns require the following to be submitted:

  • the asset you wish to use 
  • the asset title (max. 50 characters)
  • a short description of the asset  (max. 250 characters)

A Custom Asset Hosting package registration form includes all of the fields listed in our standard registration form (see Standard Asset Hosting section above) AND the option to include a variety "valid lead" filters or added form fields to further qualify your leads.

Custom Asset Hosting campaigns require the following to be submitted:

  • the asset you wish to use 
  • the asset title (max. 50 characters)
  • a short description of the asset  (max. 250 characters)
  • "valid lead" filters (if applicable)
  • additional form field names and values (if applicable)

Social Media Service Options:

Top 10 Lists

Top 10 Lists are a popular way to share your content in a quick and easy-to-digest format and are a powerful way to place your messages in context of trending topics. You can sponsor lists aligned with our editorial calendar or have us creates a custom list for you.

One sponsorship opportunity per Top 10 List, including one sponsored product mention placed between numbers 5 and 6. Top 10 Lists are available on Government Technology, Emergency Management, FutureStructure and the Center for Digital Education.

Top 10 List packages include:

 

  • Embedding of a sponsored content linked entry between positions 5 and 6 in the Top 10 list
  • Social media mentions of the list(s) using designated e.Republic social handles
  • Optional sponsorships/ ad units in branding Top 10 pages
  • Bundled pricing when combined with a minimum number of sponsored articles
  • Tracking and analytics

Example: Cisco Internet of Everything
Example: Motion Computing

Scripted Social

Promote and socialize your newly-delivered thought leadership piece, issue brief or research results to your own network with custom-developed social mentions.

Available as an add-on to custom media products or events. Scripted Social is a series of social mentions developed for the unique attributes and audience of each social network that capture the bottom line message of commissioned piece as it reinforces the client's core messaging.

This social component to any purchased piece such as white papers, event sponsorships, webinars, resource centers, or microsites provides you with a complete package of materials to promote your asset or event on your own social channels.

Scripted Social packages include:

 

  • 1 hour strategy session to define audience/goals
  • Scripting social media postings & hashtags for 2-week campaign.
  • Recommended posting times & days.
  • Bit.ly link pointing customers to download or view your asset
  • Social-optimized imagery for your content

View Sample Scripted Social

General Conditions

In any insertion order, space order, billing instruction, copy instruction or any other instruction or agreement, there are no premium items granted by E.REPUBLIC, including but not limited to, merchandising credits, premium positioning, exclusivity, and competitive separation, unless specifically agreed to by E.REPUBLIC in a document signed by an authorized Advertising Operations representative of E.REPUBLIC. No conditions, other than those set forth in these Terms and Conditions, will be binding on any insertion order for any E.REPUBLIC owned property unless specifically agreed to in writing by an authorized Advertising Operations representative of E.REPUBLIC.

Insertion Orders

A signed insertion order is required to hold inventory placement for a client. Acceptance of an insertion order (herein after referred to as "IO") is subject to availability, and inventory will only be held upon receipt by E.REPUBLIC of a signed contract or IO. Agreements in contracts and IOs are applicable to only the individual contract or IO and will not apply to any other contract or IO.

Invoicing and Payments

CPM billing is based on E.REPUBLIC's ad server impressions unless otherwise specified. CPL billing is based on E.REPUBLIC's leads delivered unless otherwise specified. Payment is due in full upon receipt of the invoice. Refunds will not be given for delivered display ad impressions, sent newsletters or delivered content syndication leads.

Advertising Rates

All IOs are accepted subject to the provisions of the current rate card. Revisions to accepted IOs must be made in writing and acknowledged by both parties in writing. Rates are subject to change at any time.

Right to Refuse

Content of display ads, newsletter ads and syndicated content (herein after referred to as "advertisements") are subject to approval by an authorized E.REPUBLIC Advertising Operations representative. E.REPUBLIC reserves the right to review and reject any advertising material.

Advertisement Positioning

Positioning of advertisements is at the sole discretion of E.REPUBLIC except where exact positioning is specified in the IO and approved by an authorized E.REPUBLIC Advertising Operations representative.

Materials Submissions

Advertisements on the E.REPUBLIC network of sites must conform to E.REPUBLIC specifications. Submitted materials not meeting specifications will be returned for revision, and may delay the launch date. Correct materials must be received five (5) business days in advance of scheduled live date for standard display ad campaigns, standard newsletter campaigns and standard content syndication campaigns. Correct materials must be received ten (10) business days in advance of scheduled live date for Rich Media display ad campaigns, Special Issue newsletter campaigns and custom content syndication campaigns.

Campaign Delivery

E.REPUBLIC will monitor campaign delivery and notify the client either electronically or in writing as soon as possible if an under-delivery appears likely. In the case of a likely or actual under-delivery, the parties may arrange for a campaign extension or make good.

Cancellations

A client may cancel if at least ten (10) business days advance notice is given prior to scheduled campaign live date with no penalty. If less than ten (10) business days advance notice is given, the client agrees to pay for the value of the reserved inventory placement as stated on the IO.

Delayed Start Dates

If campaign materials are not received on time as defined under "Materials Submissions" section above and/or do not conform to specifications, E.REPUBLIC will not be held responsible for under-delivery. In such cases, the client is responsible for the value of the reserved inventory placement and agrees to pay for contracted deliverables, regardless of actual delivery.

Change Orders

Unless otherwise agreed to in an IO, any change to campaign start/stop dates will be considered a Cancellation, and as such require at least ten (10) business days advance notice for the client to avoid financial responsibility for previously reserved inventory. Requests for any other changes must be approved five (5) business days in advance for standard display ad campaigns, standard newsletter campaigns and standard content syndication campaigns and ten (10) business days in advance for Rich Media display ad campaigns, Special Issue newsletter campaigns and custom content syndication campaigns. Change Orders will not be considered binding unless approved by an E.REPUBLIC Advertising Operations representative.

ROS (Run-of-Site) Definition

ROS includes all site pages with the exception of Road Blocks, Channel Sponsorships, specialized pages, and other sponsored pages.

Road Block Definition

A “Road Block” receives 100% share of voice (SOV) impressions in all standard ad positions on a specified page, channel or group of channels. Resource Centers, Polling Modules, and House Promo Modules are not considered ad positions and are not included in Road Blocks.

Exclusive Newsletter Sponsorship Definition

An “Exclusive Newsletter Sponsorship” receives 100% share of voice (SOV) in all standard ad positions in a newsletter. House Promo Modules are not considered ad positions and are not included in Exclusive Newsletter Sponsorships.

Competitive Separation Policy

Competitive separation for display ads or newsletter ads is only available in the “Road Block” or "Exclusive Newsletter Sponsorship" product, in which case the client would receive 100% share of voice (SOV) in all standard ad positions.

Campaign Metrics and Reporting

Unless otherwise specified in the IO, display ad metrics, newsletter ad metrics and lead reports will be provided via email to the client using a standard EREPUBLIC Excel template on a monthly basis. Reports are sent within 3 days of month-end.

Liability

In no event will E.REPUBLIC be liable for any loss, expense or damages, consequential or otherwise, arising out of publication of such advertisements, including, without limitation, those resulting from claims or suits for libel, violation of privacy, plagiarism, and copyright infringement.

Force Majeure

If for any reason beyond E.REPUBLIC's or client's reasonable control - including but not limited to strikes; labor disputes; acts, regulations or orders of governmental authorities; civil disorder; disasters; acts of war; acts of God; fires; flood or other emergency conditions - E.REPUBLIC or client is unable to perform its obligations under this Agreement, such non-performance is excused and either party may terminate this Agreement without further liability of any nature.

The Online Advertising Operations Team:

Adam Fowler, Director of Ad Operations
916-932-1462

Anthony Yanez, Online Advertising Manager
916-932-1348

Submit Materials:

For online banner ads and newsletter ads, please Submit materials here.

Have Questions?

Please contact us with any questions. We are here to help you!