What elements are essential when marketing and selling to state and local government? After three decades of working with thousands of companies, we’ve distilled the best of what we’ve learned into a set of practical insights — our “10 Laws of Government Sales and Marketing.”

We offer these “10 Laws,” and a range of related market tools, with the goal of helping accelerate your company’s success in the public sector. Our team of state and local market experts are assembling an ever-growing set of resources that includes an ebook, webinars and articles that you will find here.

I hope these resources are helpful and I would love to hear what you think.


Cathilea Robinett,
President

The 10 Laws of Government Sales and Marketing

The “10 Laws” Webcasts

An ongoing series highlighting practical insights for selling and marketing to state and local government.

Featuring Teri Takai, former CIO, U.S. DoD and Executive Director, Center for Digital Government; Richard McKinney, former CIO, U.S. Dept. of Transportation and City of Nashville WATCH NOW

Featuring Dustin Haisler, Chief Innovation Officer, e.Republic; Joe Morris, Vice President of Research, e.Republic WATCH NOW

Featuring Mark Funkhouser, former Mayor of Kansas City, Missouri and Publisher, Governing; Dugan Petty, former State CIO, Oregon WATCH NOW

Featuring Karen Jackson, former Secretary of Technology, Commonwealth of Virginia; Ron Littlefield, former Mayor of Chattanooga, Tennessee WATCH NOW

Featuring Teri Takai, former CIO, U.S. DoD and Executive Director, Center for Digital Government WATCH NOW

Featuring Heidi Lorenzen, Vice President of Marketing, Accela WATCH NOW

Featuring William Leighty, former Chief of Staff to Governors Kaine and Warner of Virginia WATCH NOW

Featuring Zach Presnall, Director of Digital Marketing, e.Republic WATCH NOW

Featuring Dustin Haisler, Chief Innovation Officer, e.Republic; Joe Morris, Vice President of Research e.Republic; Zach Presnall, Director of Digital Marketing, e.Republic REGISTER

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GOVERNING
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by Joe Morris, Vice President of Research, e.Republic

Strategies & Tactics

Quick insights from our state and local experts.

Your Government Sales Questions Answered
e.Republic’s panel of public sector experts tackle real-world sales challenges. READ MORE

3 Ways to Strengthen Your Government Contracting Strategy
States and localities spend more than $3 billion annually on goods and services. And the bulk of this purchasing... READ MORE

Understanding How Government Buying Decisions are Made
Most companies want to tap a larger share of $3.25 trillion in annual state and local government and ... READ MORE

Learning to Speak the Language of Government
How can you be more consistently successful in government sales? Do plenty of legwork before you ... READ MORE

Introducing e.Republic’s 10 Laws Academy
Cracking the code of government sales and marketing is difficult. Our new e.Republic 10 Laws Academy aims ... READ MORE

CIOs tackle modernization, boost security spending and worry about workforce
State and local IT leaders are coping with badly outdated infrastructure, but they’re still pushing... READ MORE

4 Tips for Building Trust with Government Clients
How do you build trust with public sector buyers? Do your homework; don’t over promise; and step up when... READ MORE

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Download the "10 Laws of Government Sales & Marketing" eBook