Marketing Specialist - (Folsom, CA)

Do you believe that marketing (done right) can be meaningful and create relevant connections? Our marketing team is seeking a Marketing Specialist that can write actionable content and execute effective marketing campaigns that drive results. The ideal candidate should be creative, collaborative, detail-oriented and have the ability to write content that will build and engage our company’s customer base and promote the long-term growth of our company. If you are interested in being part of a team where you can grow your career and make a difference – join us!

e.Republic is a media and research company focused exclusively on state and local government and education, with our corporate headquarters based in Folsom, CA. Our award-winning publications, websites, more than 150 annual events and highly respected research operations are acknowledged as setting the gold standard in their respective fields. Our work has been cited in The New York Times, Wall Street Journal, Forbes, Time, The Washington Post and USA Today.

You can learn more about us by visiting http://www.erepublic.com/

Responsibilities

• Develop, coordinate and execute marketing campaigns across a variety of channels

• Write engaging content for marketing emails, social media posts, website content, datasheets, brochures, postcards, etc

• Manage the design and production of creative marketing assets

• Analyze data and make strategic recommendations that drive social engagement, impressions, or conversions

• Perform copy editing or proofreading as needed to other departments and individuals within e.Republic

• Use Salesforce to track promotional email activity (in Marketing Calendar), manage workload, update sales collateral

• Work with Marketing Director on other marketing activities as assigned

Qualifications

• Ability to write persuasively, directly and concisely

• Excellent copy editing and proofing skills (must know AP style)

• Experience with social media marketing a plus

• Ability to work with several stakeholders to develop and finalize marketing or sales documents

• General analytical aptitude to understand email analytics, datasets, etc

• Dexterity to work on multiple, concurrent projects and reprioritize workload as needed in a fast-paced environment

• Fluency in Microsoft Outlook and Word; working knowledge of PowerPoint; ability to learn Salesforce, Adobe InCopy, Hootsuite